Case Study 2
Reduction Of Crime and implementation of Crime Prevention Training.
Background
In 2001, Elite Security Services UK Ltd, a nationwide security company based in Hull, England, partnered with Bourne Leisure Ltd to enhance security and reduce crime at their flagship holiday park, Presthaven Sands, which is located in North Wales.
To achieve these goals, Elite Security Services drew upon the innovative training methods and expertise of Mo Bassi, whom is now the Operations Director of NSA.
Objectives
The primary objectives of this partnership were:
1. Create a Safe and Secure Environment: Ensure that Presthaven Sands is a welcoming and safe destination for tourists.
2. Reduce Crime Rates: Implement effective measures to lower incidents of crime within the holiday park.
Implementation Process
To meet the established objectives, the following strategies were implemented:
1. Enhance Customer Care: Equip security personnel with comprehensive knowledge regarding the park and its amenities, fostering a more informed and approachable security presence.
2. Promote proactive security measures: Train security guards to recognise behavioural patterns that may precede violent incidents, enabling them to intervene before issues escalate.
3. Improve Employee Retention: Develop clear and rewarding career progression paths for security staff, enhancing job satisfaction and reducing staff turnover.
4. Ensure Regulatory Compliance: Collaborate closely with local government agencies to adhere to regulations and foster a supportive relationship with the community.
5. Monitor and Evaluate Crime Rates: Conduct regular analyses of crime statistics in collaboration with multiple government agencies, creating actionable plans to address trends on a quarterly basis.
6. On-the-Job Training: Facilitate a mentorship program where existing Welsh security personnel work alongside English staff who possess skills better suited to serving the predominantly English tourist demographic. This exchange of knowledge and experience aims to enhance overall service quality.
Challenges Faced
Recruitment of English Security Staff willing to relocate.
Persuading Bourne Leisure to implement a pricing strategy aimed at attracting a higher-quality clientele to the park.
Conclusion
Through these targeted strategies, Elite Security Services successfully created a safer environment at Presthaven Sands, leading to a significant reduction in crime rates and improved customer satisfaction.
The implementation of on-the-job training not only enhanced the skills of security personnel but also fostered a collaborative work culture that benefitted both employees and guests alike.
In summary
In 2001, Elite Security Services UK Ltd partnered with Bourne Leisure Ltd to enhance security and reduce crime at Presthaven Sands, a holiday park in North Wales.
The partnership aimed to create a safe environment for tourists and lower crime rates through several key strategies, including improving customer care by equipping security staff with park knowledge, promoting proactive measures to identify potential incidents, enhancing employee retention through clear career paths, ensuring regulatory compliance, and regularly monitoring crime statistics.
A mentorship program facilitated on-the-job training, allowing Welsh security personnel to learn from experienced English staff, ultimately improving service quality.
Although, recruiting English staff willing to relocate and persuading Bourne Leisure to adopt a new pricing strategy was challenging, the combined efforts led to a safer environment, reduced crime rates, increased customer satisfaction, while fostering a collaborative workplace culture.
Crime figures were reduced from figures in excess of 200 in 2001 to 62 recorded incidents in 2004.
North Wales Police Reference:
Please see attached PDF
